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From working with Real Estate Team Owners and High Producers, we know that they tend to be so engrossed in the day-to-day aspects of their position, or overly involved in the specific situation at hand which results in lacking the time to take a step back and work on their business.
As a consultants for many years, we’ve seen this throughout our career. All too often we see this in high producing individuals and in high producing teams. At first glance they appear efficient, profitable, and happy because of their closing volume and social media posts. But taking a closer look, there are operational flaws, issues with communication, database challenges, commission questions, and inconsistent time management. Once addressed, business increases almost effortlessly and doing more business is easier than doing less.
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Think of it this way, there is a dramatic and instant effect that adopting an “outsider’s perspective” can bring to a company. An outsider’s perspective is watching things with fresh eyes and it quickly delivers insights on how to improve.
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Consider this: A writer can read their own work ten times and find no errors, while a proofreader can spot a spelling error on the first read. It’s not that the writer was unable to spot the typos, but rather that they were so hyper-focused on the work that they were not able to see the errors. A fresh perspective shines light on problems that would otherwise have gone unseen and identifies opportunities that are hiding in plain sight.