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The LO
Sales Dojo

Become the Loan Consultant Everyone Trusts and No One Shops

10 weeks. 25 Loan Officers.

Next Class Starts September 11th, 2025

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What if your lead-to-fund ratio doubled or tripled?
What if buyers stopped ghosting and actually committed?
What if your consultation was so valuable that borrowers would pay for it?

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Ask yourself:

  • Is your “consult” just a 10-minute chat followed by a link to your app?

  • Are you relying on charm, hoping something sticks?

  • Handing out preapprovals like candy, praying they stay loyal?

  • Talking rates instead of proving your value?

 

Inside The LO Sales Dojo, you will learn to:

  • Deliver a powerful, structured first consultation that earns loyalty before rates are ever mentioned.

  • Educate clients so clearly that they stop shopping and commit to you.

  • Run your week like a top producer, so your time is spent building business, not chasing it.

  • Convert without giving away concessions—even in competitive markets.

  • Build a partner network that sends you business exclusively.

 

When you finish, you’ll:

  • Stop winging it.

  • Lead every client call with authority.

  • Build a business that clients and agents don’t shop.

 

Live coaching. Certification. Proven tools. Elite community.
$995 | 25 seats
Training drops 9/1. First call 9/11.

There are two ways you can join the Dojo

Join for a 1-time payment of $995 or

3 monthly payments $350

If any of these have happened to you in the last 90 days, it’s not bad luck—it’s a broken process.  The LO Sales Dojo fixes it.

  • Losing Business After Pre-Approval. You issue pre-approvals quickly, but without a strong upfront consultation, clients feel no loyalty and shop around before closing.

  • Being Treated Like a Commodity. When the conversation centers only on interest rates, your expertise gets overlooked, and you’re reduced to just another quote.

  • Wasted Weekends on Buyers Who Don’t Close. You put in late nights and weekend hours to help buyers, only to lose them to another lender over a .125% rate difference.

Only 25 Seats — By Design
We keep the LO Sales Dojo small on purpose. With just 25 spots, you get direct access to coaching, personalized feedback, and a tight-knit network of high-performing peers. No hiding in the crowd, no getting lost in a giant Zoom room. You’ll be seen, heard, and pushed to perform.
This isn’t another mass training — it’s an elite cohort where every member matters, and every week moves you closer to doubling or tripling your lead-to-fund ratio.

25 Seats. One Cohort. Unlimited Potential.
Small by design. Big on results.

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